Overview: RSL WA is one of Western Australia's most established and respected charity organisations, operating across multiple projects including RSL Active, Workforce Connect, Anzac House, and RSL WA itself. Work was delivered across all four projects simultaneously — spanning design, social media, email marketing, and web.

Print & Digital Design A broad suite of assets has been produced across all RSL WA projects — including flyers, pull-up banners, social media graphics, and event promotional materials.

Anzac Appeal Campaign Digital assets were created for the Anzac Appeal campaign, with placements across the Perth CBD and major venues including Optus Stadium, HBF Park, and RAC Arena. Producing work that appears at this scale — in front of tens of thousands of people — requires precision in both design and brand alignment.

Social Media Management Content calendars are managed and maintained across all RSL WA projects — including planning, scheduling, and publishing across platforms. Each project has its own voice, audience, and content requirements, making this a high-volume, multi-brand social media operation.

Email Marketing (EDMs) Monthly EDMs are produced for RSL Active in collaboration with the project manager. The full process is managed end-to-end — including event creation in SwiftFox, email banner design, copywriting, and automated form submission notifications — ensuring every campaign is on-brand, on-time, and ready to convert.

Website & CMS The RSL WA Webflow website is maintained and updated on an ongoing basis, including sub-branch information for all branches across WA. Contributions were also made to the development of the Better Together Ball website — supporting a high-profile event with a dedicated digital presence.