Marketing & Website Strategy
A redesigned website and targeted growth campaign that drove a commercial rebrand, a fully booked calendar, and 200+ job applications — all within six months.
Client
All Glass Cleaning
Location
Perth, WA
Service Type
Website Design, Video Editing, Social Media Management
Marketing & Website Strategy
A redesigned website and targeted growth campaign that drove a commercial rebrand, a fully booked calendar, and 200+ job applications — all within six months.
Client
All Glass Cleaning
Location
Perth, WA
Service Type
Website Design, Video Editing, Social Media Management
Overview: All Glass Cleaning is a Perth-based commercial and residential cleaning company. Brought on as Marketing Lead in 2025, the scope covered everything from a full website redesign to SMS automation, video production, recruitment advertising, and CRM integration — with results that were immediate and measurable.
Website Redesign A full website redesign was led with a clear commercial focus — shifting the business's digital presence away from residential-only positioning and toward higher-value commercial clients. A dedicated Projects & Commercial Work page was created to showcase completed jobs, build credibility, and attract the type of work the business wanted more of.
SMS & Email Marketing Multi-day SMS and email automation flows were planned and executed, featuring A/B testing across tone, copy, and design to identify what resonated best with each audience segment. A Christmas campaign launched in October performed beyond expectations — the business was fully booked through to February the following year.
Video Production Weekly video case studies were produced and edited for commercial projects, published across the company website, LinkedIn, and Meta. The consistent output built brand authority over time, increased commercial client exposure, and gave the business a content engine that kept working between campaigns.
Recruitment Advertising Video-based recruitment advertisements were created and launched to support the business's growth. The campaign generated 300+ high-quality job applications — giving the business a strong pipeline of candidates without relying on expensive recruitment agencies.
CRM & Automation Advanced Excel filters were built across a 5,000+ client database, segmenting contacts by residential vs commercial, property type, and location — enabling precision-targeted campaigns rather than blanket messaging. Key business automations were also implemented to streamline lead handling:
Mailchimp integrated with ServiceM8 so completed jobs automatically tagged contacts as lead-converted
Zapier workflows built to auto-create job cards in ServiceM8 for new website enquiries, with logic-based exclusions to prevent duplicate records for existing clients
Overview: All Glass Cleaning is a Perth-based commercial and residential cleaning company. Brought on as Marketing Lead in 2025, the scope covered everything from a full website redesign to SMS automation, video production, recruitment advertising, and CRM integration — with results that were immediate and measurable.
Website Redesign A full website redesign was led with a clear commercial focus — shifting the business's digital presence away from residential-only positioning and toward higher-value commercial clients. A dedicated Projects & Commercial Work page was created to showcase completed jobs, build credibility, and attract the type of work the business wanted more of.
SMS & Email Marketing Multi-day SMS and email automation flows were planned and executed, featuring A/B testing across tone, copy, and design to identify what resonated best with each audience segment. A Christmas campaign launched in October performed beyond expectations — the business was fully booked through to February the following year.
Video Production Weekly video case studies were produced and edited for commercial projects, published across the company website, LinkedIn, and Meta. The consistent output built brand authority over time, increased commercial client exposure, and gave the business a content engine that kept working between campaigns.
Recruitment Advertising Video-based recruitment advertisements were created and launched to support the business's growth. The campaign generated 300+ high-quality job applications — giving the business a strong pipeline of candidates without relying on expensive recruitment agencies.
CRM & Automation Advanced Excel filters were built across a 5,000+ client database, segmenting contacts by residential vs commercial, property type, and location — enabling precision-targeted campaigns rather than blanket messaging. Key business automations were also implemented to streamline lead handling:
Mailchimp integrated with ServiceM8 so completed jobs automatically tagged contacts as lead-converted
Zapier workflows built to auto-create job cards in ServiceM8 for new website enquiries, with logic-based exclusions to prevent duplicate records for existing clients
Website Redesign
SMS & Email Marketing
Video Editing & Social Media
Website Redesign
SMS & Email Marketing
Video Editing & Social Media
Results
📅 Fully booked from October through to February via a single campaign
🎬 300+ job applications from video recruitment ads
🌐 Full website redesign with dedicated commercial page
🤖 End-to-end CRM integration and workflow automation
📊 5,000+ client database segmented for precision targeting
Results
📅 Fully booked from October through to February via a single campaign
🎬 300+ job applications from video recruitment ads
🌐 Full website redesign with dedicated commercial page
🤖 End-to-end CRM integration and workflow automation
📊 5,000+ client database segmented for precision targeting
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Ready to get started?
So are we.
Get more leads with a better website and paid advertising at a price that actually makes sense.
Start with a Free Discovery Call
No sales pitch. No pressure.
Ready to get started? So are we.
Get more leads with a better website and paid advertising at a price that actually makes sense.