Overview: JFK Electrical, Solar & Air is a Perth-based trades business operating across electrical, solar, and air conditioning services. Over two years, the full marketing function was built, owned, and scaled — from brand identity through to paid advertising and performance reporting. This includes the introduction of their parent and sister companies JFK Projects and JFK Group WA.

Brand & Identity The company's original logo was outdated and didn't reflect the breadth of services on offer. A full redesign was completed, along with two additional logo variations to support the business's growth into solar and air conditioning — giving the brand flexibility across different service lines and touchpoints.

Print & Digital Design All visual assets were designed in-house across both print and digital channels — including signage, flyers, vehicle graphics, and promotional materials. Every asset was built to maintain brand consistency and present the business professionally across every customer touchpoint.

Website The company website was fully redesigned with a focus on UI/UX, conversion, and on-page SEO performance. Content was regularly refreshed to reflect service updates, seasonal campaigns, and business growth — keeping the site relevant and performing.

Paid Advertising — Meta & Google Paid advertising campaigns were planned, launched, and optimised across both Meta and Google. Monthly leads scaled from 12 to over 300, while cost-per-lead targets were consistently maintained. Campaigns were managed end-to-end — from creative and copy through to audience targeting, optimisation, and reporting.